I’m paid to sell self-drive holiday the Australians, to encourage them on the open roads and explore new territories, driving a rental car. I have a confession to make. I can not really go. Well, I have maintained, albeit unintentionally, was by my employer, not mentioned in my interview and was not even meet in my job description alongside with excellent communication skills, ability to work in a team or deadlines in a fast paced work environment. It was neither an essential attribute, nor desirable. I never lied, but I do not give voluntarily to avoid this kind of information about me. I’m almost 25 for the love of God! Kids I used to get the children were in the driver’s seat before me. I think I’ve had no time for him in seven years. I’m used to the convenience of city life and not have to be able to drive. So while I am comfortable cruise on the P-plates in my car marketing career, I have not got my learners license. The irony of the situation I was recently pointed at an industry function when I spoke to a marketing guru for an airline. He asked me what kind of car I drove slowly, and I said, I can not really go. What! He says: “You work for a company car and you can not drive a car?” True. But I said, you work for a company, you can fly a plane? You see what I’m trying to market or sell, drive is not.
We do not sell the idea to jump into a car, the joy put the key in the ignition switch and the engine … Well, what comes next. No, we’re trying to sell the idea of freedom, the idea of independence and flexibility on vacation, to explore new places, memories and have a good time. We try to encourage people to visit places off the beaten path and discover new things. So it does, that I can not drive? Do you think that the marketing of dog food tasted, what they actually sell? Exactly. I traveled the world and I was in the car a lot of time, often simultaneously, so I know the feeling, the wind in your hair, good music in your ears and a smile on your face. I know the excitement of the new countries to visit and abroad, and the joy of transit, not in a narrow crowded Greyhound bus or train without air conditioning. I’ve just been in the passenger seat, not the driver, that’s all. That is, I know I need to learn to drive. Will I finally get to go and? View Yes, sure, partly through my writing, for access to independence and well, what all the fuss. Yes, there is all this and also the promise that my partner about a new Yaris when I finally got my driver’s license. Now it’s like to get an incentive.
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